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The major difference between a home page and a landing page usually comes to focus and it is this focus that turns traffic into leads, sales, and customers. The homepage makes for generic messaging and focuses on many page goals along with links, buttons, and navigation for the visitors for taking important actions. When it is about marketing, the distraction affects the campaign’s focus because of diluted messaging, competing links and options that stray away from a conversion goal. A homepage is the first page that you will land on when you reach a website. A well-designed homepage will give you all the information you need regarding the brand, products, or services along with the contact information, all on the first page.
For example, if you have a typical home page, you will find there is some sort of navigation bar up near the top. Apart from this, there will be several other links in the footer or social media links in the content of your home page. With the help of these links, visitors can browse your website in a more effective manner. Landing pages have the principal goal of driving traffic and generating leads and conversions. Note the keyword here, single – so not two, not three, and definitely not four. (It doesn’t count if you picked either chocolate or vanilla, those two flavours are the standard ones).
Video: Former NBA All-Star and Head Coach Paul Silas Passes Away at 79
In contrast, a homepage does not need a CTA since the person is already on the website. However, the homepage is where you can make a great first impression by using attractive website design and useful, relevant content. Have you tried numerous ways and still don’t know why your landing page is not converting? Founder & CEO of Apexure, Waseem worked in London’s Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems.
There are plenty of tools out there to help put together strong videos, but I’d suggest checking out Animoto which walks you through building image-based videos through pre-made templates. Judging by a few previous entries, you can see that considering how your site looks on mobile devices is vital. Most of my advertising clients get 50-80% of their traffic on mobile.
What’s the Difference Between a Landing Page and a Homepage?
You want to eliminate distractions and other options to click through to. The intent is to focus the visitor solely on the intent of the page, such as the sign-up process. They may have other images or call-outs as well that lead to other pages of the website. It’s an integrated group of pages geared to help the web visitor coming to a website and wanting to find and then navigate to an area of interest. As such, they have common design and navigation items, meaning more things to see and more ways to go other places on the site. It may seem like I’ve given you quite a bit to put on your home page, but all of the things I’ve mentioned don’t necessarily have to take up much space.
You should consider designing a mobile page even if it’s a separate page or just a mobile version of the site. Some WordPress themes have a built-in visual builder where you can switch between desktop and mobile versions to insure the site looks great on both. Remember to make sure that intuitive nature doesn’t disappear as soon as they scroll down.
When would you use a Landing Page?
It should not overdo, anything above a single topic will distract the visitors from the main goal. The goal of your website is to attract the target audience towards your website. You may not have a specific call to action but you need the audience to connect with you. For this, you can add your phone number to your website so that the customers can directly contact you.
You have a strong idea of what you want visitors to do after they click on an add, such as respond to a specific offer. Traffic to the home page of a website typically comes from many sources. In contrast, landing pages should primarily receive traffic from a single ad campaign.
Website homepage design vs. post-click landing page design: What you need to know
There are various features of a good landing page that have been discussed in this article. A landing page is a page where a visitor lands after clicking on an ad. When you have a new live event, big sale, or new product, a landing page is the best option. A CTA can be anything from filling out a form to calling a phone number or even plain buying your product. But, regardless of what your CTA is, it needs to be obvious and straightforward.
The wrong choice between a landing page and a homepage can be very expensive. Below is an example of a lead generation landing page designed by our team at Apexure. Let’s look at the type of information we are communicating. On average, a great headline or cool page design isn’t what makes a visitor click that “Buy Now” button. It’s the overall experience from that very first ad, email, or social media click.
It is necessary to consider elements such as testimonials, ratings, badges, publication features, etc. Here, we are going to take a look at some of the major differences between a home page and landing page, and why your business needs both. We’re going to break down the key difference between a landing page and a homepage in practical terms.
But we also have a navigation menu that lets you explore the rest of our site depending on what you want to know. The best kind of nudge is to offer something special, like a freebie, a signup bonus, or a limited-time discount. Let’s look at some of the most common scenarios and when you might have to choose between your homepage and a landing page. We’ve already talked about this, so I won’t belabor the point — but your homepage should make navigating around the rest of your website quick and easy. The first thing a homepage should deliver is a clear understanding of what your brand is and does.
Unlike your landing page, your thank you page can be and should be filled with links. One could include a link to their homepage, social media pages, or maybe even other landing pages. As the main gateway to a website, a homepage acts as an introduction to that business’s brand, product, services, values, who and what it’s for, who to contact, you name it. It’s meant to set a “first impression,” encompass all that a company has to offer, and direct visitors to learn more throughout different sections of the site. You can improve conversions for your business and increase your sales and revenue.
Building high-converting experiences in minutes is now possible because of landing page builders. On the other hand, a homepage is the page where visitors land when they visit your website. This may be to find out more about your brand before they make a purchase or sign up for the product or service they need. Many business owners make the mistake of focusing solely on the homepage of their website without bothering about a landing page. Your prospective clients are going to visit your website’s homepage anyway.
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